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Czech VR Fest

In May 2017, Prague became the international center of virtual and augmented reality. Many of the world´s leading experts were in attendance: VR and AR visionaries, world class developers, peak professionals in medicine, industry, education, architecture, gaming and art.

Description

Creating the visual identity for the Czech VR Festival involved a meticulous process that intertwined the essence of virtual reality with the festival’s cultural roots. Delving into a palette that echoes the vibrant Czech spirit. Typography danced on the edge of modernity, mirroring the dynamic nature of VR experiences, while still paying homage to classic Czech letterforms. The festival’s logo would be visually strong, seamlessly blending iconic Czech symbols with futuristic elements, encapsulating the spirit of immersion. Every design choice was a carefully curated chapter in the story of this groundbreaking festival, ensuring a seamless and captivating visual journey for attendees.

Project scope

Complete branding. All visuals in digital and print form.

Location

Prague - Holesovice
Jatka78