Description

My aim was to express the joy out of dancing and bring a sense of movement to the logo. We came up with two options: in the option A we achieved this through the “B” repetition in the name that visually supports the reading experience and works also as a pictogram itself. In the option B we played with layers and readability of letters. In both options, we used the same colour palette that is based on green and blue. I thought the ideal way to express motion was through gradient between those colours which now unifies the whole visual style across other materials.